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SBR 30 May 2009: Darren Rovell, CNBC Sports Business Reporter joins us to discuss the NBA Finals matchup between the Lakers and Magic and how companies such as Nike and Vitaminwater are scrambling to change their ad campaigns after anticipating a Kobe vs LeBron Finals ...

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SBR 30 May 2009: Darren Rovell, CNBC Sports Business Reporter joins us to discuss the NBA Finals matchup between the Lakers and Magic and how companies such as Nike and Vitaminwater are scrambling to change their ad campaigns after anticipating a Kobe vs LeBron Finals ...

From Sports Business Radio Podcast

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Length: 47 mins

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Darren Rovell, CNBC Sports Business Reporter joins us to discuss the NBA Finals matchup between the Lakers and Magic and how companies such as Nike and Vitaminwater are scrambling to change their ad campaigns after anticipating a Kobe vs LeBron Finals matchup. Jon Wertheim, Sports Illustrated Senior Writer, stops by to discuss the French Open as well as his new book Strokes of Genius: Federer, Nadal and the Greatest Match Ever Played.
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